ARRC TERMS AND CONDITIONS

Effective Date: July 20, 2026


These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and ARRC LABS LLC ("arrc," "Company," "we," "our," or "us") governing your access to and use of the Fabel platform, website, applications, products, and services (collectively, the "Services").

By creating an account or using the Services, you agree to be bound by these Terms. If you do not agree, do not access or use the Services.


1. ELIGIBILITY

You must be at least eighteen (18) years of age to use the Services. By accessing or using the Services, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into a binding agreement. If you are accessing the Services on behalf of a business or organization, you represent that you have authority to bind that entity to these Terms.


2. ACCOUNT REGISTRATION

To access the Services you must create an account. You agree to:

  • Provide accurate, current, and complete information during registration;

  • Maintain and promptly update your account information;

  • Keep your password secure and confidential;

  • Notify us immediately of any unauthorized access to your account at legal@arrc.com;

  • Accept responsibility for all activity that occurs under your account.

arrc reserves the right to suspend or terminate accounts that provide inaccurate information or violate these Terms.


3. SUBSCRIPTION AND PAYMENT

3.1 Plans

arrc offers the following subscription plans:

  • Free Plan — limited access to core features at no cost;

  • Growth Plan (Beta) — full access to all features at $29.00 per month for founding members. This rate is locked for the lifetime of the subscription for users who subscribe during the beta period;

  • Growth Plan (Standard) — full access to all features at $59.00 per month following the beta period.

Feature availability per plan is described at fabel.com and within the Services and may be updated from time to time.


3.2 Billing

Subscriptions are billed on a recurring monthly basis. By providing payment information you authorize arrc and its payment processor, Stripe, to charge your payment method on a recurring basis until you cancel.


3.3 Founding Member Rate

Users who subscribe during the beta period at $29.00 per month will retain that rate for a period of twelve (12) months from the date of their initial subscription ("Founding Member Period"). After the Founding Member Period expires, the subscription will automatically renew at the then-current standard pricing unless cancelled prior to renewal. The founding member rate applies only to continuous subscriptions — if a founding member cancels their subscription at any time the founding member rate will not be reinstated upon resubscription.


3.4 Free Trial and Promotional Codes

arrc may offer promotional coupon codes that provide a discount on subscription fees for a limited period. Promotional offers are subject to their stated terms and may be withdrawn at any time. Only one promotional code may be applied per account.


3.5 Cancellation

You may cancel your subscription at any time through your account settings or by contacting us at legal@usearrc.com. Upon cancellation you will retain access to the Services until the end of your current billing period. No access will be provided after the billing period ends.


3.6 Refunds

All subscription fees are non-refundable. No partial refunds are provided for unused time within a billing period. If you cancel mid-period you will retain access until the period ends but will not receive a refund for the remaining days.


3.7 Price Changes

arrc reserves the right to change subscription pricing with at least thirty (30) days notice. Price changes will not affect founding member rates as described in Section 3.3. Continued use of the Services after a price change constitutes acceptance of the new pricing.


3.8 Taxes

You are responsible for all applicable taxes associated with your subscription. Fabel will add applicable taxes to your invoice where required by law.


4. FREE PLAN

The Free Plan provides limited access to certain features of the Services. arrc reserves the right to modify, limit, or discontinue the Free Plan at any time with reasonable notice. Free Plan users are subject to usage limits as described within the Services.


5. AI-GENERATED CONTENT

5.1 Nature of AI Outputs

The Services use artificial intelligence systems, including OpenAI, to generate personas, social media content, and marketing materials. AI-generated outputs are provided for informational and creative assistance purposes only.

5.2 No Guarantee of Accuracy

arrc does not warrant that AI-generated content is accurate, complete, appropriate, or suitable for any particular purpose. You acknowledge that AI outputs may contain errors, inaccuracies, or content that requires editing before use. You are solely responsible for reviewing, editing, and approving all AI-generated content before publication or use.

5.3 Content Ownership

You retain full ownership of all content, personas, and materials generated through your use of the Services. By using the Services you grant arrc a limited, non-exclusive, royalty-free license to process, store, and use your content solely to provide and improve the Services. arrc does not claim ownership of your content and will not use your content to train AI models for use by other customers or the general public without your explicit consent.

5.4 No Export

The Services do not currently support bulk export of content, personas, or account data. arrc may introduce export functionality in future updates.


6. WEBSITE SCANNING

When you voluntarily provide a website URL the Services may access and process publicly available content from that website to extract brand context information. By providing a website URL you represent that you have the right to authorize such access. You agree not to submit URLs for websites you do not own or have permission to scan.


7. SOCIAL MEDIA INTEGRATIONS

The Services allow you to connect third-party social media accounts to schedule and publish content. By connecting a social media account you:

  • Authorize arrc to access, publish, and manage content on your behalf through that account;

  • Confirm you have the rights and permissions required by the applicable platform;

  • Acknowledge that arrc is not responsible for any actions taken by third-party platforms including account suspension, content removal, or policy enforcement;

  • Agree to comply with the terms of service of each connected platform.

arrc uses bundle.social to facilitate social media connections and publishing. Your use of connected platforms is subject to their respective terms and privacy policies.


8. ACCEPTABLE USE

You agree not to use the Services to:

  • Violate any applicable law or regulation;

  • Infringe the intellectual property rights of any third party;

  • Generate, publish, or distribute content that is defamatory, obscene, harassing, hateful, or discriminatory;

  • Generate spam, unsolicited communications, or misleading content;

  • Impersonate any person or entity or misrepresent your affiliation;

  • Attempt to gain unauthorized access to the Services or any related systems;

  • Introduce malware, viruses, or harmful code;

  • Reverse engineer, decompile, or attempt to extract the source code of the Services;

  • Use automated means to access the Services in a manner that exceeds normal usage;

  • Resell or sublicense the Services without written authorization from arrc;

  • Use the Services for any unlawful, harmful, or fraudulent purpose.

arrc reserves the right to suspend or terminate your account immediately for violations of this Section.


9. INTELLECTUAL PROPERTY

The Services, including all software, designs, trademarks, logos, text, and technology, are owned by ARRC LABS LLC and protected by applicable intellectual property laws. Nothing in these Terms grants you any right, title, or interest in the Services beyond the limited license to use them as described herein.

You may not copy, modify, distribute, sell, or create derivative works based on the Services or any part thereof without prior written consent from arrc.


10. CONFIDENTIALITY

arrc treats your account information and business data as confidential and will not disclose it to third parties except as described in our Privacy Policy or as required by law.


11. THIRD-PARTY SERVICES

The Services integrate with and rely on third-party services including but not limited to Stripe, OpenAI, bundle.social, Supabase, Loops, Vercel, and Sentry. Your use of those services is subject to their respective terms and policies. arrc is not responsible for the availability, accuracy, or conduct of third-party services.


12. DISCLAIMER OF WARRANTIES

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ARRC DISCLAIMS ALL WARRANTIES INCLUDING BUT NOT LIMITED TO:

  • WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT;

  • WARRANTIES THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE;

  • WARRANTIES REGARDING THE ACCURACY OR RELIABILITY OF ANY CONTENT OR AI-GENERATED OUTPUT.


13. LIMITATION OF LIABILITY

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW:

  • ARRC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES;

  • ARRC'S TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE GREATER OF (A) ONE HUNDRED DOLLARS ($100.00) OR (B) THE TOTAL FEES PAID BY YOU TO ARRC IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE CLAIM.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IN SUCH JURISDICTIONS THE ABOVE LIMITATIONS APPLY TO THE FULLEST EXTENT PERMITTED BY LAW.


14. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless ARRC LABS LLC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

  • Your use of the Services;

  • Your violation of these Terms;

  • Your violation of any third-party rights including intellectual property or privacy rights;

  • Content you generate, publish, or distribute through the Services.


15. TERMINATION

15.1 By You

You may terminate your account at any time by cancelling your subscription and discontinuing use of the Services. Account termination does not entitle you to a refund.

15.2 By arrc

arrc reserves the right to suspend or terminate your access to the Services at any time with or without notice if:

  • You violate these Terms;

  • Your account poses a security risk;

  • Required by law or legal process;

  • We discontinue the Services.


15.3 Effect of Termination

Upon termination your right to access the Services ceases immediately. Sections that by their nature should survive termination will survive including Sections 5, 9, 12, 13, 14, 16, and 17.


16. DISPUTE RESOLUTION AND ARBITRATION

16.1 Informal Resolution

Before initiating any formal dispute, you agree to contact arrc at legal@usearrc.com and attempt to resolve the dispute informally for at least thirty (30) days.

16.2 Binding Arbitration

If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or the Services shall be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration shall take place in New York, New York or remotely if mutually agreed. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

16.3 Class Action Waiver

YOU AND ARRC AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION. The arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a representative or class proceeding.

16.4 Exceptions

Either party may seek emergency injunctive or other equitable relief in a court of competent jurisdiction to prevent irreparable harm pending arbitration.

16.5 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflict of law principles.


17. GENERAL PROVISIONS

17.1 Entire Agreement

These Terms together with our Privacy Policy constitute the entire agreement between you and arrc regarding the Services and supersede all prior agreements.

17.2 Modifications

arrc reserves the right to modify these Terms at any time. Material changes will be communicated by email or prominent notice within the Services at least fourteen (14) days before taking effect. Continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

17.3 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

17.4 Waiver

arrc's failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.

17.5 Assignment

You may not assign or transfer your rights under these Terms without arrc's prior written consent. arrc may assign these Terms in connection with a merger, acquisition, or sale of assets.

17.6 Force Majeure

arrc shall not be liable for any failure or delay in performance resulting from causes beyond its reasonable control including natural disasters, acts of government, internet outages, or third-party service failures.

17.7 Contact

For legal inquiries contact:

ARRC LABS LLC
353 Lexington Avenue 4th Floor Ste 481
New York, NY 10016
United States
legal@usearrc.com

©2026 ARRC LABS LLC. All rights reserved.